Social Networking – Social Communication is Universal
Communication is the only way human beings can share information. Without communication society and the businesses within it could not exist. Social networks and the need to communicate are universal human conditions. Social networking is a type of communication and it impacts the world in major ways from the past to present day and the predicted future. In social networking businesses benefit a lot from such communication tools.
Social networking ranges from small to large businesses in urban and rural communities. Networking has come a long way from word of mouth, to billboards, radio, television media, now to Internet. Social Networking with businesses can impact the consumer, the employee, and also can impact the environment.
Communication is the only way by which businesses use mass marketing, and social networking to produce demand. There would be no businesses if there was no demand for product and services. Communication is defined as exchange of information between individuals or groups. Communication can be divided into two categories verbal and nonverbal communication. Verbal communication focuses on transferring information verbally and nonverbal would be the same exchanges nonverbally. In businesses the usage of nonverbal communication is very popular. Nonverbal communication includes such senses that do not involving speaking such as hearing, tasting, visual senses, and touching.
Focusing on the business stand point the usage of the media is popular amongst businesses who want to advertise for example television commercials enhance a human beings visual communication allowing themselves to be lured into purchase of the product or services being advertised. The sense of taste can be affected for example going into a store such as Sam’s Club where a person is offered samples or going into restaurants where individuals are allowed wine tasting. Hearing snippets of music would allow a person to want to buy a music artist’s album.
Lastly having someone feel a blanket or sheet would be tempting for someone to purchase. Out of all these communication techniques for businesses the most effective would be providing visuals the main one being online social networking. Social networking has been predicted to being the best for businesses in present day. Social networking for businesses seems to bring the chance for improved internal communications and more meaningful relationships.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing and social networking.
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By David Hale
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Dr. Dave Hale, The Internet Marketing Professor, is one of the country’s leading developers of Internet marketing and social media curriculum for businesses and universities and specializes in online marketing communications.